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UK government hires ‘nudge unit’ to help dispel heat pump myths

www.theguardian.com 01-01-2025 10:06 0.5 Minutes reading

Behaviour experts say misinformation shared in media and by other stakeholders is impeding uptake

Experts from a “nudge unit” have been hired to help ministers fight misinformation about heat pumps to try to encourage take-up of the devices.

The appliances run on electricity instead of gas and are regarded as a way of decarbonising homes at scale. A target of installing 600,000 a year by 2028 is part of a drive to achieve Britain’s commitment to reach net zero by 2050.

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Factory closures highlight the turbulent shift to a green economy, exposing political challenges and the urgent need for a equitable move to net zero

One of the biggest political battles of the future began to take shape in 2024, yet it did not centre on Westminster. Instead, try Grangemouth in central Scotland, Port Talbot in south Wales and Luton in the south of England. Their stories were not front-page staples, but each was of huge significance – locally, nationally and economically.

Grangemouth is Scotland’s sole oil refinery, whose owners confirmed in September that it would shut, to be replaced by a terminal taking in imported fuel – with nearly 400 workers losing their jobs. In the last days of September, the only remaining blast furnace at Port Talbot was shut down, as part of a restructuring that will cost 2,800 employees their jobs. At the end of November, staff at Vauxhall in Luton were told the plant would shut, ending 120 years of the carmaker’s association with the town and putting between 1,100 and 2,000 jobs at risk. One result was two days of protests in the town a week before Christmas.

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