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78% of Holiday Shoppers Concerned about Store Safety This Year, New Theatro Survey Shows

www.businesswire.com 22-10-2024 01:42 0.5 Minutes reading
DALLAS--(BUSINESS WIRE)--As the 2024 holiday shopping season kicks off, budget constraints, tech annoyances and safety concerns are driving sky-high expectations for what shoppers expect from stores this year. According to a new survey from Theatro, 26% of shoppers said they plan to shop more in-person for holiday gifts, but stress and concerns loom large with 78% saying they fear for their safety while shopping during the holidays this year. Thirty-four percent are planning to wait for last-mi

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