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Samenvatting: Forrester’s B2C Marketing & Customer Experience Predictions 2025: prijsgevoeligheid zal leiden tot een daling van merkgetrouwheid met 25%

www.businesswire.com 22-10-2024 01:53 0.5 Minutes reading
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Volgens Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions zullen prijsstijgingen ervoor zorgen dat merkgetrouwheid in 2025 met 25% daalt. Maar hoewel merkgetrouwheid wankelt, zullen getrouwheidsprogramma's steeds populairder worden omdat consumenten op zoek zijn naar merken die waarde bieden en hen vrijwaren van ongediscrimineerde prijs-shopping. Forresters B2C-marketing en voorspellingen van klantenervaringen analyseren de

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