PASADENA, Calif.--(BUSINESS WIRE)--tvScientific, the leading performance advertising platform for connected TV (CTV), today announced the approval of a new patent continuation of our issued patent covering Scientific System and Method for Optimizing Television Advertising. tvScientific’s patented technology automatically optimizes TV advertising to meet advertiser-declared outcome goals, including cost per sale, cost per app install, cost per website visitor, cost per call, etc. The newly grant
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