IlluMyFi

Diageo also reportedly puts shipments for North America on standby for potential diversion to keep up with thirst

Guinness is raiding its reserves in Ireland to boost shipments to the UK, where a social media-fuelled surge in demand has left some pubs facing shortages.

The reserves – known as security stocks – are usually earmarked for Irish customers but are now being used to ease pressure on publicans in the UK who have struggled to keep up with new fans after a marketing push in recent years.

Sentiment

-0.48

Bearish/Bullish

22.12.24 10:30

by theguardian.com

UK exporters still struggling with post-Brexit rules, says trade body

British Chambers of Commerce asks for policy ‘reset’ after poll finds companies want greater flexibility

Many exporters are still struggling with post-Brexit trading rules, the British Chambers of Commerce (BCC) has said, as it urges the government to press ahead with an EU “reset” in the new year.

In a survey of more than 1,000 of its member companies, the BCC found just 15% said the trade and cooperation agreement (TCA) with the EU, signed by Boris Johnson on Christmas Eve 2020, had helped them to grow sales with the EU.

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