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How YouTube (and Skibidi Toilet) changed the Christmas toys market

www.theguardian.com 21-12-2024 07:00 1 Minutes reading

The shift from live TV to video platforms has made toy makers and sellers rethink products and where to sell them

Letters to Santa used to be filled with ideas from the Argos catalogue or adverts on children’s telly, but for today’s kids raised on “swiping and streaming” YouTube is their shop window – which is why some are asking for a plastic toilet this Christmas.

The stakes are high for the toy trade at this time of year as consumers spend about £900m on dolls, games and action figures, equal to a quarter of annual sales.

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21.12.24 08:33
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OpenAI whistleblower who died was being considered as witness against company

Suchir Balaji, listed in court filing as having ‘relevant documents’ about copyright violation, died on 26 November

Suchir Balaji, a former OpenAI engineer and whistleblower who helped train the artificial intelligence systems behind ChatGPT and later said he believed those practices violated copyright law, has died, according to his parents and San Francisco officials. He was 26.

Balaji worked at OpenAI for nearly four years before quitting in August. He had been well-regarded by colleagues at the San Francisco company, where a co-founder this week called him one of OpenAI’s strongest contributors who was essential to developing some of its products.

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