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Resumen: Predicciones de Forrester sobre marketing B2C y experiencia del cliente para 2025: La sensibilidad al precio provocará un descenso del 25 % en la lealtad a la marca

www.businesswire.com 22-10-2024 01:53 0.5 Minutes reading
CAMBRIDGE, Massachusetts--(BUSINESS WIRE)--Según el estudio de Forrester (Nasdaq: FORR) sobre predicciones de marketing B2C y experiencia del cliente (CX) para 2025, el aumento de los precios hará que la fidelidad a las marcas descienda un 25 % en 2025. Pero mientras la fidelidad a las marcas decae, los programas de fidelización ganarán más popularidad puesto que los consumidores buscan marcas que les aporten valor y les den un respiro frente a la compra a precios indiscriminados. Las prediccio

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