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OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content

www.livemint.com 27-12-2024 12:15 0.5 Minutes reading
In 2024, India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms focused on regional content, hybrid revenue models, and AI for personalization.

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