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Premium food, clothing and tech ‘will push UK Christmas spending to £22.7bn’

www.theguardian.com 10-12-2024 06:00 0.5 Minutes reading

Average spend on gifts and celebrations expected to rise 5% to £433 for each consumer, says PwC

Premium food, clothing and technology purchases are expected to drive a 5% jump in festive spending to £22.7bn this year, according to figures that suggest UK consumers will outstrip the first post-pandemic Christmas in 2021.

The average spending on gifts and celebrations is expected to rise from £416 to £433 for each person, the survey of 2,000 adults by the accountancy firm PwC found.

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“It will go all the way up there, with four floors, and a net maze,” says Jonathan Laznik, the owner of Gambado, pointing to the 10-metre-high ceiling in Forest Hill’s Capitol theatre, which is the venue for the company’s newest soft play venture.

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