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Walmart, Amazon, Apple Dominate Black Friday/Cyber Monday Spending Among Paycheck to Paycheck Shoppers, New Data from Brigit Reveals

www.businesswire.com 06-12-2024 11:43 0.5 Minutes reading
NEW YORK--(BUSINESS WIRE)--Brigit, the leading holistic financial wellness app, released its 2024 Black Friday and Cyber Monday spending report today, revealing a year-over-year increase in paycheck-to-paycheck consumers’ spending in the period from Black Friday to Cyber Monday compared to 2023. Prior to the weekend, US retail sales were expected to reach a record-breaking $75 billion over the Black Friday / Cyber Monday weekend, representing 5% retail sales growth from the same period in 2023.

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