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UK government hires ‘nudge unit’ to help dispel heat pump myths

www.theguardian.com 01-01-2025 10:06 0.5 Minutes reading

Behaviour experts say misinformation shared in media and by other stakeholders is impeding uptake

Experts from a “nudge unit” have been hired to help ministers fight misinformation about heat pumps to try to encourage take-up of the devices.

The appliances run on electricity instead of gas and are regarded as a way of decarbonising homes at scale. A target of installing 600,000 a year by 2028 is part of a drive to achieve Britain’s commitment to reach net zero by 2050.

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Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

Confidence among British businesses has plummeted to the lowest levels since ex-prime minister Liz Truss’s mini-budget in September 2022 following the autumn budget’s large tax increases.

The worrying reverberations of the budget are clear to see in our survey data. Businesses confidence has slumped in a pressure cooker of rising costs and taxes.

9am GMT: Eurozone HCOB PMI composite and services final for December

1pm GMT: Germany inflation for December

2.45pm GMT: US S&P Global composite and services PMIs final for December

3pm GMT: US Factory Orders for November

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